having a website is not an end game

Web Design - Art Direction - Illustration

CoreLift

We are in an amazing time in the world. So many processes and systems that have existed for years are being turned on their head. Innovation is the lifeblood of startups and we’re lucky to be working with some great groups that recognize this.

Corelift came to us while in the process of changing the way geologists deal with core samples. In the past, these heavy samples were picked up from the ground in heavy boxes, placed on a makeshift table, analysed and then the next box would be brought up. Laborious and a possible health and safety hazard. By using the startup mindframe, Corelift saw an old process and developed a new way of looking at the problem.

As startups attest - one simple question changed the game - “Why can’t we make a standing desk for geologists?”.

A simple ask, but one that hadn’t been acted on. This departure in the norm has allowed Corelift to be a world leader in the manufacturing and sales of their innovative roller table. This table tilts, allows review of core samples and can be easily set up on mine sites. A great concept executed brilliantly. However their website told a different story. With only CAD renderings to illustrate their innovation their online presence gave the impression that the product was only in the prototype phase of development.

Hand-in-hand, we were able to revamp their online presence with in use photos and demo videos that accurately depict Corelift's readiness to provide innovative solutions for real world core sampling applications. Now they don't just have a Website, they have an online presence that accurately reflects who they are and what they have to offer.