FCR Paradigm – part of the bigger picture
Services
Branding - Web Design - Copywriting
Client
FCR Paradigm
FCR expands - new services for a new age
FCR is a significant force in Northern Ontario. As one of the lead accounting and tax firms in the North, their reach is far and the brand is palpable. When FCR made their instinctual move into the HR space, we were excited to partner in developing a name and identity to launch the new sub-brand, FCR Paradigm.
The identity needed to be in harmony with FCR’s well established corporate brand while finding its own unique voice capable of relaying a people-centered approach to business success.
Petryna also led the development of a new responsive website to launch this new venture. We have extensive experience in helping clients craft and refine content to ensure their website is accurately representing their services and capabilities to actual eyeballs and search engine bots.
At Petryna we value working in close collaboration with our clients as this enables us to develop content that is relevant and impactful.